CES 2021
Wunderman Thompson / Seattle / 2021
THE WORLD’S BIGGEST TECH TRADESHOW
The task at hand.
In November of 2020, Microsoft reached out to my team at Wunderman Thompson to solve a little problem for one of their partners, the Consumer Technology Association; their 2021 iteration of the CES fell victim to the COVID-19 pandemic and we had to quickly create a digital venue to support all their logistics that would have otherwise resulted on a live event—remember those? Those were good times.
More details to come on this case study. However, the video above paints a picture of the project and my role in it as ACD, nevertheless given the nature of the timeline, we all had to get our hands dirty.